OOO Coffee was going to be launched in To Kwa Wan, Kowloon City District of Kowloon. The team knew the location was remote and difficult to attract customers. Coffee culture was not common in the area. Strong competitiveness among coffee shops that were established years in Kowloon. Clear and actionable branding and marketing strategy were needed.

First we needed to clarify who it is, what it stands for, and what it’s ultimately offering customers. Mentally the team already suggested ‘Out Of Office’ to draw customers in Hong Kong , so some exercises helped get it out on paper. Then we translated the insights into a visual identity they could run with.