Lilidays was founded before the pandemic and offline business was hugely affected by the lock down. An on brand, exclusive and handy online shop was much needed to engage with customers.

During the discovery part of this project, I asked founder Lydia, “If this brand was a friend, what type of friend would it be?” She replied: “a really close friend whom you don’t often meet but always understands you.” And that little comment became the inspiration for the position of the visual image on the online shop. So that we created an image of two persons chatting where online visitors see at first glance.

An elegant type of font added calmness and friendliness.