for
Branding
A pioneering eco-fashion brand that resuscitates dead stock and pre-loved clothing — Fashion Clinic.
The fashion industry is sick.
Fashion Clinic brand identity
Founder of Fashion Clinic wished people who indulged in fast fashion could see alternatives in repairing old stock instead of buying new clothes. Upcycling fashion is unpopular and the founder approached me for help with their branding. They’re doing pioneering work, and needed a consistent, polished way to represent themselves.
For Fashion Clinic, the ideas of “revival” and “resuscitation” emerged as guiding ideas.
To imply revival, we created a clean, geometric wordmark. The medical cross symbol added a sense of rescue, hinting that they’re here to help and aid.
I had some shooting and copywriting fun in the sample posts on the left. This brand has huge potential to create content ranging from vision to execution on the proposition of ‘Fashion Surgeons’ that includes story-telling, making-of and product showcase.
